Arthawati, S. N. “THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH): THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH)”. Management Science Research Journal, vol. 1, no. 3, May 2023, pp. 55-66, doi:10.56548/msr.v1i3.18.