ARTHAWATI, S. N. THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH): THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH). Management Science Research Journal, [S. l.], v. 1, n. 3, p. 55–66, 2023. DOI: 10.56548/msr.v1i3.18. Disponível em: https://www.managementscienceresearchjournal.com/index.php/msr/article/view/18. Acesso em: 29 jun. 2025.