[1]
Septian Adi, M. and Pudjoprastyono, H. 2026. THE EFFECT OF SERVICE QUALITY, PROMOTION AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT THE BUMANTARA COFFEE SHOP IN SURABAYA CITY: THE EFFECT OF SERVICE QUALITY, PROMOTION AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT THE BUMANTARA COFFEE SHOP IN SURABAYA CITY. Management Science Research Journal. 5, 2 (May 2026), 40–48. DOI:https://doi.org/10.56548/msr.v5i2.213.